Exposure to ultraviolet radiations is good for you. At least this is what some people from the country’s tanning salons are trying to demonstrate.

The new ad says “Go get a tan. Your body will thank you.”

 “The dermatologists, the sunscreen and cosmetic industries have tried to say that somehow moderate tanning causes melanoma, which is just not true,” Sarah Longwell of the Indoor Tanning Association told "Good Morning America" today. She said that studies that say ultraviolet radiation from the sun can lead to skin cancer are a form of “junk science.”

“While our campaign will be controversial, it's time people learned the truth about sun exposure,” Longwell said. “Not only is moderate tanning completely safe, more and more it's becoming just what the doctor ordered.”

On the one hand, the ad says tanning is helpful because the sun or the exposure to ultraviolet light provides vitamin D for the body.

On the other hand, doctors say people can get the necessary quantity of vitamin D from food, without being necessary to expose their bodies under direct sunlight, or in tanning salons. They say skin cancer rates are rising day by day. More than a million Americans develop skin cancer every year in the United States.

Yale Medical School’s David Leffell qualified information brought by the ads as “misrepresenting scientific fact.”

ABC news reports that a woman who suffered from cancer and had an advanced stage melanoma two years ago said that the advertisements were not “honest at all.” She said that doctors identified tanning salon habit as the main thing that caused her disease.