The new “Miss Bimbo” Web site was launched in the UK last month and it has already attracted numerous children players. It is specially designed for girls and here they are given a naked virtual character to look after or to see it as their own reflection. “Bimbo” dollars are the reward for a good-looking female character, dressed in sexy outfits.

They are encouraged to use “plastic surgery” to give their dolls bigger breasts, or to use diet pills to keep their character’s weight in perfect shape. The prices for a perfect image vary; for perfect weight one has to pay 100 bimbo dollars and provide diet pills, a breast implant is more expensive, about 11,500 bimbo dollars. In bimbo world, a billionaire boyfriend is the easiest way to win some virtual dollars.

“Miss Bimbo” has a French sister, named “Ma Bimbo,” which has received criticism from parents and dieticians. A parent threatened to sue Bimbo game’s creators after his daughter ran up a $200 mobile bill sending texts without his permission. Parents are worried about their children, who receive dangerous messages about eating disorders and plastic surgery. They consider the creators are irresponsible and they violate children’s rights.

Nicholas Jacquart, a 23-year-old Web designer, is the creator of the Miss Bimbo site. He insisted it was not a bad influence on children. “They learn to take care of their bimbos,” he said, the Daily Mail reports. “The breast operations are just one part of the game and we are not encouraging young girls to have them, just reflecting real life,” he added.