Nuremberg city and zoo officials on Tuesday introduced Germany’s latest polar bear cub, Flocke, to an anxious public, the Associated Press reports. The fluffy white polar bear, whose name means “snowflake” managed to capture people’s hearts.

“Not only Nuremberg, but the whole world has been in Flocke fever,” Nuremberg’s city's deputy mayor Horst Foerther declared, quoted by the AP. He also added that the four-month-cub attracted huge crowds, eager to film and photograph her.

Flocke, born December 11 and then rejected by her mother, was raised by zookeepers. She made her public debut just as interest in the Nuremberg’s zoo fully grown polar bear Knut, seemed to fade away.

 Knut became a sensation, as he managed to attract million visitors, inspired a Vanity Fair cover with Leonardo DiCaprio, a children book and a movie. He brought Berlin Zoo approximately £4 million, and ticket sales climbed by 20 per cent, as the polar bear became a key brand. However, Knut has grown and turned a little dangerous, so Flocke became the new star. The marketing machine has already taken off: there are Flocke T-shirts, a Flocke website and even a Flocke song.

Jurgen Ortmuller, Chairman of the Whale and Dolphin Protection Forum, said Knut’s exposure affected him and he expressed concerns over Flocke’s faith. He is currently trying to challenge Nuremberg’s Zoo in court, claiming it is violating the country’s animal protection laws. According to the laws, animals in captivity should be raised in a similar way to life in the wild.

Ortmuller told guardian.co.uk that Knut is “antisocial and he is doing what the visitors do. When people take photographs he makes the same actions. He is absolutely alone. The problem will be the same with Flocke in Nuremberg.” About Nuremberg Zoo director’s Dag Encke claims, that Flockes’ important contribution would be to spot the attention of the global warming threat, Ortmuller said, “It’s only about the money.”