The rumors have showed up to have been true: Apple has announced yesterday a new model of iPod! But the company has not stopped there, and has announced also another thing that really takes us by surprise: Apple will as well drop the price for its ultimate gadget, the iPhone!

Steve Jobs’ company has made this surprising announcement just hours after the market research company iSuppli has claimed Apple’s iPhone as the best selling smart phone of July (its first month of release). The 8 GB iPhone’s price will drop by no less than $200, to $399, in a move that hasn’t even been argued by Apple. So, the ultimate gadget’s enthusiastic fans are probably very happy; but for the investors have interpreted negatively the fact that Apple has announced this price cut when the smart phone is reportedly selling very well and hasn’t even given a reason for the move. The company’s stock has closed off more than 5%, at $136.76. The investors seem to fear Apple might be hiding something, as the company has never been interested in giving such “gifts” to its customers.

So, although the company’s executives have insisted that this price cut move had been planned long ago, the new announcement could rather mean that the iPhone is not in fact immune from the brutal pressures of the mobile phone business. Still, there are also other possible reasons for the company’s surprising move.