Apple Inc.’s feedback to Greenpeace’s recent report regarding the iPhone’s components’ toxicity has come in just hours! It is normal for Apple to take action when such an important and popular environmental organization as Greenpeace is claims such serious issues. It is also obvious that the company has defended its baby, saying that the once praised iPhone is not toxic. But has Apple proved that Greenpeace is wrong?

As a quick response to the report that Greenpeace has published on Monday, Apple Inc. has said that its controversial smart phone meets in fact the restrictions placed on hazardous substances. One of Apple Inc.’s spokespersons has said to Macworld that "Like all Apple products worldwide, iPhone complies with RoHS [Restriction of Hazardous Substances], the world's toughest restrictions on toxic substances in electronics.” The spokesperson, however, has also added that Apple Inc. “will voluntarily eliminate the use of PVC and BFRs by the end of 2008”.

Furthermore, Steve Jobs, the famous company’s CEO has explained that his company has already expressed its position on the environment in an open letter that has been published earlier in the current year. It is in this letter where Apple Inc. has announced that it has plans of completely and voluntarily eliminating the use of PVC and BFR by the end of the next year. Steve Jobs has even said that his company has other similar plans, such as the one of eliminating or at least reducing the use of dangerous chemicals such as Mercury or Arsenic.

However, despite all these plans and commitments, Greenpeace’s report that has gunned towards the iPhone yesterday has really put the company under fire. The report has also come in a period when Apple has really lost much of its positive image in front of its customers because of the recent moves regarding the iPhone and the locking/unlocking matter. Still, the fact that the iPhone has been approved by the legal institutions to be released on the public market is an important matter to discuss. Apple couldn’t have been able to launch such a toxic product on the market. On the other hand, could one even think that Greenpeace is trying to help Apple’s rivals through this report? Or that in fact most of the phones are in fact toxic?