Apple Sued Because of ‘LCD Color-Illusion’
Apple Sued Because of ‘LCD Color-Illusion’
Apple has recently been “blessed” with another lawsuit coming from two frustrated Mac customers, who have reached the conclusion that the Cupertino, CA-based giant has been deceiving clients with false advertisement.

Fred Greaves and Dave Gatley, the two plaintiffs that have sued Apple, claimed that the company had falsely advertised the performance of LCD displays of MacBooks and MacBook Pros.

The legal filling reads: “Many purchasers observed that the display was "grainy." Others complained that the display was ‘sparkly’. Some purchasers noted that in certain programs capable of displaying color spectra that banding appears in the display of gradients.”

According to the plaintiffs’ complaint, Apple is guilty of deceiving customers by using ambiguities like "TFT display with support for millions of colors," without ever mentioning the exact extent or meaning of those “millions of colors”. The problem has been signaled many times before by plenty of Mac buyers, but Apple has persistently refused to investigate it.

The duo mentions that Apple reaches the advertised “millions of colors” through a trick, or rather an illusion.

“The reality is that notwithstanding Apple's misrepresentations and suggestions that its MacBook and MacBook Pro display "millions of colors," the displays are only capable of displaying the illusion of millions of colors through the use of a software technique referred to as "dithering," which causes nearby pixels on the display to use slightly varying shades of colors that trick the human eye into perceiving the desired color even though it is not truly that color.”

There is a site which explains how to discover whether you have been lured by Apple into buying a lower-quality MacBook, which only displays 256K colors, but it will be very hard to demonstrate the illusion of perceiving “millions of colors” through dithering in court.




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