Apple’s CEO Apologizes to “Burned” Customers
Apple’s CEO Apologizes to “Burned” Customers

Being the first usually costs a lot, but for the fellows that have bought an iPhone in summer these words are even more painful: they must have been very mad when Apple has recently announced the surprising price cut for its ultimate gadget, the iPhone. And it seems they have sworn so loud, that Apple’s CEO Steve Jobs himself has eventually heard them and has had to find a way for reconciliation.

In a move that seems to be at least as surprising as the recent price cut, Apple’s CEO Steve Jobs has not only apologized in front of the mad first customers of the iPhone, but he has even offered them $100 credits. Since the company has announced last Wednesday it drops the price of its 8 GB iPhone model by $200 (from $599 to $399), the first customers of the devices have become angrier and angrier, as well as disappointed because their loyalty has seemed not to count for the company. Steve Jobs himself has said that he has received hundreds of emails in which the people are complaining because of the price cut. Although the CEO has apologized through an open letter on the company’s web site to these people, he has also said that Apple’s drop of price move is something common in Silicon Valley, adding that “the technology road is bumpy”.

Jobs has also said that Apple will give everybody who is still mad (after reading the CEO’s arguing letter) $100 to spend on any product they would want from an Apple store. So, ironically, this way the former loyal fans will be forced to become even more loyal to Apple’s products.




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