According to
market research firm NPD Group’s recent announcement, it seems that Apple’s
iTunes became No. 2 music seller in the United States, just behind Wal-Mart
Stores. The market research company based its recent report on measures of retailers’
volumes of sales.
NPD Group said
on Tuesday that Apple’s popular online music store reached the second place
thanks to the large amount of music it sold in 2007. NPD Group started tracking
music sold in the United
States during the middle of 2006 and in the
fourth quarter of that year it was Best Buy, not Apple’s iTunes, on the second
place behind Wal-Mart Stores. iTunes was neither on the third place, which was
taken by Target Corp. Apple’s online music service came only on the fourth
place.
But in 2007,
things changed and Best Buy took the third place and Target Corp. the fourth,
while iTunes became No. 2
NPD Group’s
analyst Russ Crupnick said this change was “fairly understandable given the
pressure that’s been on CDs and the almost 50-percent growth in digital
downloading in the past year.”
But the market
research company’s recent report brought us also other interesting data to think
about: the company showed, for example, that in 2007, almost 10 percent of
music acquired in the United
States was bought through legal downloads. During
the same year, the number of consumers that bought digital music through legal pay-to-download
web sites increased by 5 million to 29 million.
NPD Group also
announced that the amount of music people bought in the United States rose 6 percent during
last 2007.
In morning trading
Apple’s shares fell $2.55 (2.1 percent), while Wal-Mart Stores’ shares rose to
$51.14.
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