Intel Corp. is starting the branding campaign for its new family of ultra-small chips.

The microprocessors, previously known as Silverthorne and Diamondville, will be officially called Atom. The company’s Menlow platform for ultramobile computers will also be renamed Centrino Atom, once the products are launched on the market.

The chip that had been previously called Silverthorne will be used in pocket-sized gadgets, called by Intel MIDs, for mobile Internet devices.

The other chip that used to be called Diamondville is to be used in low-end laptops and desktop computers expected to cost around $250.

The Intel Atom processor is created using microarchitecture designed for small devices and low power consumption, Intel said, according to Reuters. The processors are made using Intel’s 45-nanometer technology and will run at clock speeds up to 1.8GHz. The size of the chip is less than 25 square millimeters. They  are so small, that 11 of them would fit in a space the size of a penny, the company reported.

“Soon, you will see the Intel Centrino Atom brand on handheld devices that can bring an amazing internet experience in a device that fits in your pocket. You’ll see the Intel Atom processor powering a growing category of devices aimed at delivering affordable, Internet-centric uses”, wrote Brian Fravel Intel Director of Marketing, Brand Strategy, on the company’s blog.

No specific release date of the chips was revealed, but they are expected to be officially introduced on the market in the second quarter of the year.

Atom is "a fundamental new shift in design, small yet powerful enough to enable a big Internet experience on these new devices. We believe it will unleash new innovation across the industry," Sean Maloney, chief sales and marketing officer for Intel, said, as Reuters informs.