On Thursday, Dell launched its new Studio laptop series, thus giving customers the chance to choose one of the seven available colors.

The Studio 15 has a 15.4-inch screen, while the Studio 17 comes with a 17-inch screen. Both laptops are packing dual-core Intel Core 2 Duo processors, they can support 4GB of memory and 320GB of HD storage and they include wireless 802.11 b/g networking.

The Studio 15, priced at $799, weighs 6.11 pounds (2.77 kilograms). The Studio 17, whose price starts at $999, weighs 7.87 pounds (3.57 kilograms).

Michael Tatelman, Dell's vice president of consumer sales and marketing, said these products are the result of user feedback processing and they address the users’ need for "personalization, connectivity and simplicity."

Thinking of its products’ users and more, in May, Dell gave itself a two-year deadline to reduce by up to 25% its products’ energy consumption. This was not Dell’s first environment-oriented effort as, according to company officials, its OptiPlex desktops have recorded a 50% improvement in energy efficiency since 2005 and the Latitude notebooks’ power consumption went down by 16% in the last two years.

At the end of April, at the Fortune Brainstorm conference in Pasadena, California, Dell announced "the company's smallest and most environmentally-responsible consumer desktop PC." This came after the announcement made by the company on World Environment Day last year, when the idea of a partnership between Dell and ReGeneration was presented, plan that was supposed to help the former become the "greenest" technology company in the world.