When Amazon thought of developing Kindle 2 it didn’t think of all the details. Amazon wanted to make it hotter than Kindle, but apparently, it forgot how to do that. A slimmer design and more space for storage just aren’t enough to make of Kindle 2 the best device ever built.

The color display would make Kindle cost even more and it would also offer a shorter life for the battery. In addition, the device would be even harder to carry or to hold. Ian Freed, the Vice President of Amazon, stated that Kindle is amazing because it doesn’t ever get hot. In the interview given at the downtown office of Amazon, Freed added that this is an important thing to bear in mind, together with the thing that Amazon’s idea of Kindle 2 was to make a device almost invisible to customers when they are reading.

Freed said that the most important thing for Kindle to do is to disappear, this being the main goal of the company with the first device. The disappearing quality of Kindle was also the key factor to be developed in Kindle 2. The sequel has already begun being shipped on Monday. The major things that make it different from Kindle are the thinner and sleeker design, but also the better cellular modem.

Thus, the users of Kindle would lose the signal in fewer places when they would want to get updates or to buy new books. Also, the Whisper Sync feature, which is invisible, permits the users read the same electronic texts on several devices, like Kindle or even cell phones.

Freed also said that the person who wants to read a Kindle content doesn’t have to have the Kindle device. Yet, he surely thinks that the ones who would try Kindle from a cell phone, will end up buying the device from Amazon.