Eva Mendes, 34, is a model that has no problem with being photographed or filmed naked. The new commercial at Secret Obsession scent from Calvin Klein shows a naked Eva Mendes.

So TV networks in America allowed the ad only after 10 p.m.

30-second commercial black and white shows Eva Mendes at times swathed in a sheet, caressing herself, roll around in a bed and flash a nipple! Most of the time she is naked and whispers: “Between love and madness lies obsession. Love… madness. It’s my secret.”

The 34-year-old model has also signed a contract with Calvin Klein for printed ads and underwear commercials.

Still, this interdiction turns out to be more helpful than it would be if it would be on TV at any hour. This way it may create more sales by word-of-mouth. The ones who want to see the ad can find it on the internet.

Creative Director Fabien Baron said the international viewers will se the ad just like he shot it.  Tom Murry, president and chief operating officer of Calvin Klein said that they believed that “the commercial is exceptional and hits the mark for Secret Obsession.”

“We are anticipating a very successful global launch,” Murry added. Catherine Walsh, vice president of American Fragrances, Coty Prestige, said that the attention that is given to the commercial will increase its sale.

Another scandal for a Calvin Klein jeans ad burst in 1980, when Brooke Shields said in the commercial: "You want to know what comes between me and my Calvins? Nothing."