Six major Hollywood film studios joined in the agreement to include antismoking public service announcements produced by the California Health and Human Services Agency on millions of DVDs of motion pictures that include scenes with tobacco use. The antismoking public service announcements will appear on all new movies rated G, PG or PG-13. The Entertainment Industry Foundation announced Friday the decision to introduce the announcements as a measure to reduce the presence of tobacco on screen and on film sets. “Placing these ads on DVDs will remind viewers that movies are fiction but the damage smoking does is real,” said Lisa Paulsen, president of the Entertainment Industry Foundation. Paramount Pictures (owned by Viacom Inc.), Sony Pictures Entertainment (owned by Sony Corp), 20th Century Fox (owned by News Corp), Universal Pictures, the Walt Disney Company and Warner Brothers owned by Time Warner Inc.), all members of the Motion Picture Association of America, will include anti-smoking advertisements in the opening minutes of DVDs of all new movies with smoking scenes as a measure to protect children from the health risks of smoking. The industry’s approach was to inform parents “about smoking depictions in films so they can make informed decisions,” said in a statement Dan Glickman, chief executive of the Motion Pictures Association of America.
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