On Thursday, Hewlett-Packard launched a commendable initiative with the objective of getting customers to reduce the negative impact printing has on the environment. It its attempt to make people go green, the company unveiled a new printer model, made almost entirely out of recycled plastic, a product labeling system that can inform users on how environmentally friendly certain products are, and also a new global paper policy. 

For the making of the new HP DeskJet D2545 Printer, 83% of the plastic that was used is recycled material. The printer will be made available for a price of about $45.

At the same time, HP has some environmentally-oriented goals of its own. The energy efficiency of ink and laser printers must be improved by 40% by 2011 and by 2010, the percentage of recycled materials used for printer production must be three times bigger than that of 2007.

At the end of April, Dell announced "the company's smallest and most environmentally-responsible consumer desktop PC." This came after the announcement made by the company on World Environment Day last year, when the idea of a partnership between Dell and ReGeneration was presented, plan that was supposed to help the first become the "greenest" technology company in the world.

Hewlett Packard, alongside Dell, Reckitt Benckiser, Cadbury Schweppes, Imperial Tobacco, Nestle, Procter & Gamble, Tesco, L’Oreal, PepsiCo and Unilever, has joined the fight against global warming; as announced in January this year, the companies have embarqued on a plan set to monitor the amount of carbon emissions that their suppliers produce.