| MTV’s TRL Ends This November |
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After “Total Request Live” on MTV has been on air for ten years, the network will close the program on a Saturday afternoon of November. Dave Sirulnick, the executive producer of "TRL," said on Monday that the last music video show will last for two hours. Sirulnick added that the show doesn’t end forever, but it surely needs a break after an unprecedented run on the cable music channel.
MTV said that they wanted to close “Total Request Live” in “a big celebratory way and 10 is a great number." Sirulnick said that 10 is the number that `TRL' counted down every single day for 10 years, and we hit this 10th (anniversary) and we thought, `You know what? This feels like the right time and let's celebrate it and let's reward it. And let's let it have a little bit of a rest for a minute.' Let it catch its breath! Been working hard — for 10 years!"
The TRL started to air on MTV in September 1998. The show presented stars like Britney Spears and Backstreet Boys and this got the center of the teen pop music. Since its beginning until 2008, TRL has been the scene where many pop stars gained their promotion in front of the audience.
The show has aired weekday afternoons from the Times Square studio of MTV and according to Nielsen Media Research, the peak of the show was in 1999 when 757,000 viewers tuned in daily. Sirulnick said that "It becomes more of a mainstay and more of an institution than — pardon the pun — the new kid on the block."
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