Carol Bartz is the new chief executive at Yahoo and she let everybody know that a new reorganization will be taking place on Thursday under her stamp. The management structure will suffer some more to-downs and is thought to streamline the company.
Over the last two years, Yahoo has suffered many management modifications, but this might be really changing something. Bartz wants to make the managers more responsible and to accelerate the decision making. All in all, this reorganization will stop the situation during which many employees used to address to multiple bosses and they will only come to her from now on.
Bartz wrote on a blog of the corporation as to announce these changes and said that the new management structure she rolls today will surely make Yahoo faster. She added that working at Yahoo is making everything simpler. According to her statement, there will be much faster decision makings and a new focus on the clients.
Blake Jorgensen, chief financial officer and a friend of the former president at Yahoo, Susan L. Decker, is one of the employees who has to be replaced. Decker has also announced her dismissal after finding out that Bartz is the new chief executive starting January. Thus, Mr. Jorgensen would remain through a transition. Also Marco Boerries, the executive vice president in charge of the mobile unit, leaves this week.
Bartz used the same management structure she had used when she was chief executive at Autodesk in 1992. Thus, the employees who have functions in a small group of executives will report everything directly to her. The move was clever, think the investors and the Yahoo shares closed at $12.98, up 4% while the most major stock indexes were out of action.
Ross Sandler, an analyst at RBC Capital Markets, said that this point of the business permits any change to be positive “from an internal morale standpoint and a shareholder standpoint.” He added that this is the same thing Bartz did with Autodesk, which was one of her biggest fulfillments and the reasons for which she had been brought to Yahoo.
Ari Balogh, the chief technology officer, who will also have the title of executive vice president of products, is the one who will have under his lead the oversight of technology and product management. Hilary Schneider, who gained success very quickly as an executive who worked in the United States, will now be executive vice president for North America, a role that includes responsibility for mobile.
Elisa Steele, a senior executive at NetApp, where Bartz is a director, was chosen for the chief marketing officer position, while Joel Jones, a former consultant at McKinsey and corporate strategist at Yahoo, as her chief of staff. The two positions were new for the company.
In addition, the company is now looking for executives to lead international operations and a new customer advocacy group to collect information from the advertisers and the users. Bartz wrote on the blog that this management structure is due to last from two to four years.