Apple Inc. has announced its plans to hold on Tuesday, the 18^th of September 2007, another press conference featuring a mysterious subject. Will Apple announce another surprising move or is this just the American company’s already known strategy of drawing both the press and the users’ attention?

However, it is obvious that the speculations have already started to spread and to say that Apple Inc. is likely to announce through this press conference the European companies that will eventually distribute the iPhone on their continent.

Apple has sent the invitations for the Tuesday press conference since Thursday and the journalists could read on these invitations one rather strange, than mysterious, line: “Mum is no longer the word.” So, we ask ourselves again: is this Apple’s usual mystery strategy or is it something crazily deeper? We will all eventually find out on Tuesday what it is all about. Till then, however, the suppositions that the company will indeed announce its iPhone European distributors seem to be correct. Apple Inc.’s European launch of its iPhone is scheduled for the fourth quarter of 2007, so it is high time for the company to officially announce its European collaborators.

In August the German newspaper “Financial Times Deutschland” has reported that these will be Germany’s T-Mobile (Deutsche Telekom), U.K.’s 02 (owned by Spain’s Telefonica) and France’s Orange (France Telecom).