Coffeehouse chain Starbucks Corporation unveiled plans to promote a new documentary over the summer, "Arctic Tale." It is put out by Paramount Classics and National Geographic Films. The documentary rolls out July 25 and heads into a wide release Aug. 17.

"It is a collaboration," said Ken Lombard, prexy of Starbucks Entertainment. "We will benefit from the success of the film at the box office." "Starbucks has had a long and significant commitment to communities and the environment, and by highlighting 'Arctic Tale' to our customers, we can spark discussion on this issue and impact change, all from right inside our stores," Lombard said.

Essentially, Starbucks will get a small share of the documentary's profits in exchange for promoting it, and, furthermore, it will use "Arctic Tale" to its own advantage in promoting a new "green" image. Trendy.

The documentary revolves around the early years of a polar bear and a walrus, whose environment in the icy arctic ecosystem is threatened by global warming.

Starbucks is the largest coffeehouse company in the world, and it was founded in 1971 as a local coffee bean roaster and retailer, across from Pike Place Market in Seattle, Washington. Last year, it had a revenue of around $8 billion. In February 2007, Starbucks had 7,521 company-operated outlets worldwide: 6,010 of them in the United States and 1,511 in other countries, including the U.S. territories.