The advertising company Pinch Media has recently held a conference at the iPhone Developers Meetup from New York. A lot of statistics and graphics of the behaviors of the iPhone users have been handle out during the presentation and things don’t seem to be so good about this.
According to the advertising company, the users of the iPhone apps get rid of them too quickly. Analysts believe that this happens because a lot of the apps for the iPhone are put on download for free, while others are too cheap. They added that the statistics show thousands of hundred of applications which have totaled 30 million downloads.
The company has increased the number of applications available for the iPhone hoping that these tiny secrets would rise the selling of the iPhone itself. Yet, not many buyers consider the apps being so interesting or they just believe them to be at hand anytime they need something new to use.
The analysts also showed a presentation through which they had tried to explain that the Top 100 list could double the download of an application. Thus, the average price cut increases the demand by 130%. For example, one free app needs to be downloaded for more than 20,000 times in 24 hours as to reach the Top 25 list and other 5,000 downloads to reach the Top 100.
Apple has opened the App Store as to make it the centerpiece of the iPhone, by offering their buyers and their clients new ways to use the iPhone. Greg Yardley, the CEO of Pinch Media, stated that Apple has worked very hard in finding an easy way for the iPhone users to get their apps and added that the platform for iPhone applications is very easy to use by any consumer of Apple’s iPhone. Yet, the only deficiency is that the applications can’t be used before buying them, so this might cause all the big differences between the buying and the usage.
Keeping in mind the fact that 10% of the iPhone users really stick to the apps they download, Yardley said that the other 90% isn’t for granted as Apple developers make a lot of money from it. The iPhone buyers are curious and eager to buy applications for their phones, thus causing the building of a better mousetrap as a worthwhile business model.
Analysts also stated that the most important problem connected to this rather expensive business which doesn’t get any money from outside is that the consumers don’t use the apps. Data showed that only 30% of the people who buy an iPhone application use it the next day and almost 30 million downloads from the App Store of Apple and also found out that less than 5% of the buyers are actively use the application 20 days after they had purchased it.
So the best conclusion to be reached was that the free applications which aren’t used a lot must be paid for. The usage statistics for the free apps showed that their developers must make far more than the actual advertising market as to get more than 70 cents per every application.