On Friday, Time Warner Cable Inc. Chief Executive Glenn Britt said the company is planning to present its subscribers with a more accessible way of bringing Internet video material to their TVs.  

"Right now it's pretty hard to get Internet stuff on your TV," Mr. Britt said during the Sanford C. Bernstein Strategic Decisions Conference in New York. The company intends to implement its own technology, a new wireless cable modem that would allow users to "network everything" in their homes.

Further details on how the device would function or how and when the service would be set up weren’t disclosed. Those of you who are interested to find out more will be able to do so "within a relatively short time."

Time Warner Cable comes after a rather busy period last month when the company was sued by its competitor, Verizon Communications Inc., over claims of false advertising. According to The Wall Street Journal, Verizon claimed that Time Warner’s ad falsely suggested several facts: that a satellite dish is required by FiOS for TV service, that it cannot bundle video, Internet and phone services and that Time Warner’s fiber optics use predates Verizons’.

There has been quite a battle between the two companies since Verizon started offering the FiOS service two and a half years ago; since then, it has managed to sign up around 1 million customers. For 2007, Time Warner Cable reportedly had 13.3 million video subscribers and about 7.4 million residential Internet subscribers.