A website audit could be the prime reason standing between what a website can be and what it right now is. It is necessary to update website as it can fall into disrepair fast and loose its usability, measurability, findability and privacy. A Periodic audit of the website can prevent it while ensuring positive experiences for visitors. The website visitors find missing pages and broken features a quick turnoff for visitors. It makes them opt for a competitor’s website instead. A website audit and test prevents from a bad impression.
Website audit and monitoring help find broken tags, bad links, broken features like a checkout page, a product carousel, login pages or a shopping cart and prevent corrupted data tags from breaking that cause website analytics, advertising, and personalization tools to break down. The website audit must include an audit of tags and network requests sent out by those tags. The browser’s dev tools should be scanned through each page’s code and network requests to see that each tag is present and it’s sending out the right data in the network request.
A tag auditing tool need to be used to perform a regular, bulk scan of the website so that it is clear that there are no tagging errors undiscovered because the automated tag auditing is much more sustainable than manually discovering tagging errors. A tag auditing tool being automated during website audit will considerably increase the competence and precision of audit results.
One can also test issues with SEO or website functionality which is as much necessary. If at any point the website is collecting sensitive customer information without permission then that will also be discovered during the audit and it will also be known if in any way the privacy of the data is being compromised.