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Amazon launches new free music streaming service via its Alexa virtual assistant

There is some good news for Alexa device owners in the UK. Starting August 1, UK customers who don’t hold an Amazon Prime subscription or membership to Amazon Music can steam music free of cost on compatible Alexa-enabled devices. However, the feature will be supported by advertisements. The compatible devices include the Amazon Echo, and Echo Input, Echo Show 5 and Echo Dot except the Ring Video Doorbell.

If you like any music station and wish to listen to the music without the advertisements then you can subscribe to Prime membership to access over 2mn songs and several playlists and stations on your Alexa assistant device.

Paul Firth, the Amazon Music director in the UK told the outlet Music Week that the music streaming service wants to have as many users streaming music in a manner that they want more. Once people begin streaming, they will continue to stream more over time and get more engaged, Firth added.

In the previous month, there were reports which said that Amazon Music now is the fastest emerging music streaming platform, with Financial Times asserting that it has grown by around 70 percent over last year.

Amazon Music reportedly has garnered 32.2mn subscribers, though it is still behind Apple Music’s 60mn and Spotify’s 100mn subscribers.

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