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An Advertisement of House with Fiery Photo by Florida Realtor is Catching Heat

Dylan Jaeck, a real estate agent from Florida is reportedly becoming the talk of the town. He shared a picture online of a three-bedroom St. Petersburg house for sale. He is showcasing a photo of one unit of the house on fire in the ad. You can actually see the home up in flames. Jaeck however seems to be very confident that this unconventional marketing ploy will surely attract the right buyer.

As per a listing page there is a catch in this residential opportunity. It seems some nine months back the house was “heavily damaged” in a fire accident and the city had ordered it to be demolished. The actual size of the house was 6,037 square feet. Now only 1,280 square feet is left out after the fire which is put on sale. The listing page also made a joke of the sale by writing – “Bring your s’mores to the campfire and build your dream home!”

In his interview with News 9, Jaeck said that – “This house is in a nice quiet area having a lot of expensive homes in the neighborhood. I have posted a smoking hot deal on the internet and people have quite liked it. This ad is obviously going to grab the attention of the seekers. It is a kind of creative marketing and is very niche. The fire picture is put up for the buyers to know that this property has to be torn down and they can build a new dream spec home.”

This marketing approach of Jaeck is however not appreciated by many other realtors and brokers. His peers in the industry think the fiery stunt is “very unprofessional”. According to Jaeck many of the industry pals are neutral about it and are thinking that he is smart and potentially this unique advertising approach could bring him a buyer.”​

When News 9 approached Mr. John Welch, a neighbor of the home for sale, he said that – “He is fine with the fired-up plan of Jaeck. It’s a great idea.”

When Tampa Bay Times connected with Jaeck he informed them that – “Merely posting a picture of the front of a burnt house would have ended up with a stagnant listing where people would have called and asked – “what would be the cost to fix this house?'”

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