Every company that sells its products and services online knows that in order to increase sales, visibility is needed. Search engine companies like Google are the gateway for websites to be discovered by consumers, and if you’re a company that’s ranking excellently on a specific search query, technically known as a keyword, chances of sales rack up.
This is exactly the reason why search engine optimization (SEO) is important. In itself, SEO is a million-dollar industry, with at least 50% of tech startups, this year offer outsourced SEO services. As long as Google and Bing exist, SEO will continue to grow alongside these two. Google Search is the most used search engine on the planet, and there’s no stopping the search giant anytime soon.
It’s common for most SEO practitioners than to focus their efforts on Google. And while social media is becoming more and more relevant to converting engagement to sales, social media rankings and activities ultimately doesn’t affect SEO. But the truth of the matter is, SEO isn’t a one-way street, it’s an array of little maneuvers that works together to make the whole.
Ask anyone that works in the industry and they will tell you that SEO is complicated. Google continues to develop its algorithms, and practitioners need to keep up with the latest changes in order to not lose their rankings. Aside from this, the integrity and soundness of a keyword, as well as its performance is constantly monitored.
But, as Google’s algorithm becomes more intricate year on year, basic SEO functions have also seen an upgrade, with at least half of the major processes being automated. With the help of various SEO tools, monitoring developments can now be streamlined. If you’re an SEO practitioner, here are the best automation tools you should be using right now:
One of the hardest things in SEO is focusing on long-tail keywords. Searches that have at least 4-5 words in them can be hard to predict, and SEO practitioners worldwide know firsthand the trials and tribulations of fine-tuning long-tail keywords in order to make it work. This is where YourAmigo can be extremely helpful.
Built specifically for startups, YourAmigo doesn’t have the subscription pricing of the more established SEO tools in this list, and small businesses in any industry can harness its capabilities easily. As per robots.net, it can search keywords with high conversion rates so that you can easily hone in on the phrases related to your line of business.
Possibly one of the best out there in the market today, what SpyFu offers is simply unbeatable. If you want the complete package when it comes to keyword searching and other SEO management tools, SpyFu is the best candidate for it without breaking your budget. With backlink monitoring capacities as well, you’d be remiss to not consider this great tool.
If you’re in the digital advertising industry and needs to always monitor paid advertising metrics, SpyFu delivers smooth user experience paired with deep pay-per-click (PPC) and cost-per-click (CPC) integration. This is especially helpful if you handle different clients with varied interests. Reporting will be so much easier, and more impressive, to be honest.
The Moz Pro SEO suite is a classic. As one of the oldest and most comprehensive sites for SEO, Moz has successfully parlayed their expertise to an SEO tool that excellently represents their brand. With the Moz Pro, you get industry-standard metrics, insight on every active keyword, and recommendations on what to improve upon.
Crawling, web page optimization, as well as keyword management, is easily done on the tool and reports from it are respected by marketers all around the world and across all boards. At $79 per month, it’s quite the steal, but there are also SEO management tools out there that can deliver the basics of what Moz can in a way cheaper package.
KWFinder may not have the wide-spanning features of other recommendations listed here, but as you may have guessed it, in finding keywords and keyword recommendations, there’s no beating it. Every SEO practitioner knows that finding the best, most optimized keyword is fundamental in ensuring a successful SEO campaign.
To put it bluntly, if you’re optimizing the wrong keywords or focusing on the ones that aren’t apt for your niche, you won’t be seeing the results that you want. If you’re serious in picking out the right keywords, getting the paid version of the tool is recommendable. There’s a free option – but it only allows 5 searches for 24 hours.
As we enter a new era of artificial intelligence, more and more search engine functions may be diminished. To keep up, search engines of today need to be more dynamic and streamlined, as well as versatile to what its consumers want. For SEO practitioners, automation may be the key to making progress with rankings right now, but it’ll change sooner.