Busch is trying to bring a new twist to waking up and changing the morning drink from coffee to beer. Anheuser-Busch is all set to release Busch Latte for a limited time. The Busch Lattes will be available in 30-packs across seven states in the U.S. viz – Missouri, Iowa, Minnesota, North Dakota, South Dakota, Nebraska and Kansas till the time the supplies last.
The beer was launched through a video where one is waking up with a Busch Latte. The scene in the video illustrates a Busch Guy who is the company’s mascot still sleeping in past 11 a.m. on the weekend. His friends happen to notice that he’s still asleep and they quickly crack open a can of Busch Latte. This act immediately causes Busch Guy to wake up and find his way to the kitchen.
The given ad is undoubtedly a clear parody of coffee commercials that were aired in the ‘80s and ‘90s featuring similar scenarios while here, the coffee is replaced with beer. One should be aware that Busch Latte is nothing but just a regular Busch Lite in a new can. It doesn’t actually taste like a latte at all.
A spokesperson for Busch sent a press release to Fox News which orates that “Everyone still remembers the classic coffee ads from the ’80s and ’90s where happy families take the aroma of AM brew to start their day off right which is then followed by a catchy jingle. So now when the company is launching Busch Latte which will be available only for very limited period of time, we have decided to pay homage to the old iconic ads and launch a spot of our own.”
The statement further continues that – “After years of buzz among fans on social media and a teaser stunt in 2018 the fans of Busch Light have given their beloved brew an affectionate nick name which is “Busch Latte”. Finally now it is on sale and will be available in seven states across America’s heartland for a limited period. This brew has the same crisp and is as refreshing as Busch Light but with a fun and premium twist on the packaging that fans have been pining for.”