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Business

How to up your branding game through the novel innovation of video content

In today’s age and time, every brand suffers from the common predicament of fierce competition. They toil to devise unique branding ways to make their brand stand out. Companies go to unprecedented lengths to ensure constructive branding to steal the attention of their targeted audience or customers.

One constructive way to catch the clients’ attention is to exhibit branding by making highly engaging videos. This venture refers to creating moving images filled with vivid colors, exciting audio, and entertaining messages that secretly deliver what your brand is all about. Videos stop scrollers, and their highly engaging format forces the spectator to quickly look at the video to know what it has to convey.

Video trends have posed to be a major breakthrough for productive branding and marketing. It helps increase the company’s profits as more people stop watching videos. This way, they are aware of what the respective brand has to offer. Videos are known to make customers portray the brand’s products and services so that the viewer is attracted to the brand exceptionally.

The real challenge is to create entertaining and engaging video content for the targeted audience. This can be achieved by opting for constructive video-making platforms that offer high-performance features and tools to foster the development of a high-resolution video that would steal the spectator’s attention at first glance.

One platform on which brands can rely without hesitating is InVideo, as they provide top-tier video-making services. InVideo is an online platform that offers a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). Since its launch at the end of 2017, it has acquired more than a million users from 195 countries who have created more than 2 million videos in over 75 languages.

With the launch of their mobile app, Filmr, they will now also make easy and quick video creation accessible to mobile users across the globe. They are helping users create unique and engaging content through their compelling video-making platform. This effective platform uses high technology comprising premium pro features and stock footage which the user makes an outstanding video.

Founded by Sanket Shah (CEO) and Harsh Vakharia and based in Mumbai, InVideo has boomed exceptionally in just four years. They work on a global level and have experienced staff. They have a total of 135 employees in 7 different countries who are all working remotely. InVideo provides affordable prices to individuals to encourage the gainful pursuit of video making.

The phenomenal video-making platform is on the mission to make video creation accessible to the world, removing one barrier at a time. In plain words, InVideo is making video creation available to all, regardless of the Internet speed, storage space, device used, and location. They are playing a substantial role in helping brands increase their engagement through video content.

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