Kareem Elmashad answers why social media has become an essential tool for every business nowadays

Life without social media in today’s time is like a human body without a soul. It has grabbed everyone’s attention and has become an important aspect of digital marketing. With multiple benefits, social media has the immense power to reach millions of consumers across the globe. Dubai-based entrepreneur Kareem Elmashad believes that businesses can flourish if the right marketing strategies are executed. With having served more than 500 clients, the 27-year old entrepreneur has given brands a new meaning in the digital domain. 

The young and dynamic guy is the CEO and founder of IamDubai App specialized in public relations, social media. Sharing his views on why social media marketing is the part and parcel of every business, Kareem made many interesting revelations. The first and foremost thing according to him is that social media marketing increases brand awareness and improves brand visibility over the internet. He says that having a social media page for any brand is a must as it can help in building a business in no time. 

Another important aspect of using effective social media marketing strategy is to engage with the users. “Always have two-way communication with your target audience to know what they are truly interested in. Audience engagement is one way to win their attention and convey them the message about your brand”, quoted Kareem. Furthermore, the digital expert explained that having a website holds great importance for a brand. He added, “Social media marketing can help to increase your website traffic. By sharing the content on social media, you can redirect the audience to the website to generate higher traffic.”

Without any doubt, Kareem Elmashad is a master of all trades. The entrepreneur who started his career as a PR i. Sharing his final thoughts, the expert stated that businesses and startups have made their visibility on social media and has seen growth by 53% in last one year. Currently, the talented marketer is bringing various people from different backgrounds together on the same field of digital media and is promoting their best works on the internet.