The animation industry has undergone significant growth and development since the early 20th century. This growth has led to the creation of high-quality films that captivate audiences and impress industry professionals. Animation is now used in various digital contexts, including banners, business presentations, advertisements, product videos, explainer videos, movies, and TV series. The use of creativity and animation in the entertainment industry continues to rise, as it appeals to children and allows for empathy with characters and their stories. A key characteristic of successful animation production companies is their focus on visually stunning illustrations, engaging stories, and attention to detail.
One such company is Shoguns Studios, a London-based 3D animation studio specializing in creating characters and brands for the children’s entertainment industry. Founded in 2013, the studio works with advertising agencies and brands worldwide to develop rich and expansive characters for toys and other children’s products. The team at Shoguns Studios comprises 3D animators, modelers, traditional artists, and character designers who have worked with some of the biggest names in the industry, including Disney, Hasbro, and ITV.
One of Shoguns Studios’ critical areas of expertise is creating toy industry content. The studio has developed and built enduring character brands across all media, including webisodes, long-form animations, toy figures, and mobile games. They are also known for their animated nursery rhymes for Benesess Studios and their animated shorts on Youtube, which have received over 65 million views worldwide. The studio has also been instrumental in developing animated content that showcases the lives and talents of some of Black History’s most iconic figures, such as Kamala Harris and Misty Copland.
Looking to the future, Shoguns Studios is now venturing into creating animation for the metaverse, allowing them to tell stories in a Virtual Reality format. The Creative Director of Shoguns Studios, Willard Appiah, believes that Virtual Reality has the potential to connect more deeply with people’s hearts and imaginations. He wants to push beyond the screen and tell compelling stories through this medium. The studio’s goal is to give audiences a thrilling experience at the intersection of fantasy and Reality through virtual Reality, artificial intelligence, and technology. The future of Shoguns Studios still needs to be completed, and the studio continues to develop new series for audiences of all ages.