When the entire world is turning towards the e-commerce side for purchase of various things necessary for their living, including beauty and cosmetic products, of course, there is a paradigm shift in the trend. The brand new entrant in the overly crowded beauty industry has sworn to turn the sector upside down. When most of the beauty brands are going online for the sale of their products owing to the prevailing pandemic, Twenty Beauty has decided to go all physical again – but in a different sense. They have decided to launch and set up 1000 vending machines across different areas in the country to enable physical trading of the merchandise. Isn’t it interesting? Let’s know the story behind the innovative idea!
At the time when even the bare necessities are being purchased online, who would have imagined that the trends will shift? We have only seen cold drinks and chocolates coming out of a vending machine, even in our weirdest dreams, we wouldn’t have imagined a bar of compact or a pack of lipstick coming out of a vending machine!
“Twenty Beauty”, an innovator makeup brand launched by super-sisters, Jyotsna Reddy and Santhoshi Reddy is all set to revolutionize the beauty industry with their innovative futuristic ideas. While Jyotsna is an avid beauty products collector who has now turned entrepreneur, dreams to give birth to a Gen Z make-up brand. The main aim is to design products to suit every skin type and tone – an all-inclusive beauty brand! Jyotsna Reddy had the dream to create a product that would prove to be 100% skin-friendly, giving a perfect makeup look, aiming at making every girl feel comfortable in her skin. She is a qualified chemist who takes keen interest and necessary steps to ensure that only the right formula of tints and active ingredients are included in their beauty products and that these products are capable to create wonders on various skin tones and dynamics. She has gone to such great lengths that he has invested her four years looking for the right ingredients from all around the world, that would enrich the skin and beauty, and has ensured that their products meet the yardsticks of international beauty brands.
Her sister Santhoshi Reddy is a beauty specialist turned entrepreneur. Both Jyotsna and Santhoshi have joined hands and co-founded Twenty Beauty with an exclusive vision in mind. Santhoshi, the co-founder of Twenty Beauty, is an avid beauty enthusiast. She loves beauty products and cosmetics to the extent that she got the idea of entering into this business. Her pledge and devotion to the business can be understood by the statistic that she owns a vanity room that is 2,150 square feet large, that rooms numerous beauty brands and their makeup products. These products are as simple as something that would be available at a chemist’s store, to a premium product that can only be imported from abroad!
The Reddy duo reflects makeup as not the enhancement of beauty, but also the way to enhance the confidence of a woman and augment the spirit of womanhood.