We’ve all seen YouTube celebrities and wondered how they got there. Was it luck? Getting in early? Previous celebrity? The question we should be asking ourselves, though, is who’s behind the production of those videos.
For the answer to that question, look no further than self-made e-sports video producer Adrian Falkor Børresen.
When it comes to making sure his YouTube-famous clients are happy, Adrian has found the secret; in addition to delivering quality, on-time work every time, he’s available 24 hours a day, seven days a week for them. He’s found that the competition often shoots themselves in the foot in that respect and has pulled ahead simply by being consistently someone his clients can count on. “A major problem in this industry of self-taught creatives with no formal education is that a lot of them lack motivation and dedication,” he says.
Indeed, reliable is a word often used to describe him and his business—which, he insists, are essentially the same thing: “My brand is me.” He’s been known to stay up for 24 hours straight in order to meet a deadline, the feeling of defeat being the thing he most despises. Though he doesn’t have a boss over him demanding work, nonchalance is just not his style.
So, we know that Adrian is not someone who takes a few initial instructions and then disappears, only emerging on the due date (or later). But that’s not the only source of his success. He says that he is constantly asking for feedback from his clients to make sure he’s on the right track. If something’s not right, he wants to know right away and fix it. There’s no middleman, either. “I communicate directly with my clients.”
Ghosting isn’t on the service menu, either. On the odd occasion that he’s had to stop working on a project with someone, he’s always made sure that he’s found a replacement for them well ahead of time.
Once Burned, Twice Shy
That doesn’t mean he lets people walk all over him, though, and early clients who were rude or disrespectful have not succeeded in getting him back. Luckily for him, his popularity and reputation precede him to such an extent that he is now free to only accept clients he wants to work with.
Like all self-taught creatives, he’s had his share of rough times. Early on, for example, he realized the importance of being as formal with the business side of his brand as he was with the creative side. The toughest of these lessons came as a result of not drawing up and signing a contract. After having clients refuse to pay him and losing thousands of dollars as a result, it’s a mistake he won’t make again.
Why didn’t he retaliate? “I couldn’t really do anything about it. If I were to bring public attention to them, it would only damage my brand.”
A Long Way
Though things were slow in the beginning, he insists that “success attracts success,” and that if one keeps going, success is simply inevitable.
He should know; his work has received over 1 billion views, and he has worked with some of the top gaming YouTubers out there, like FaZe Kay and FaZe Jarvis. He hopes to work with them in person soon, and is currently working on his US visa so that he can join them in Las Vegas (did we mention that he’s doing all of this in a foreign language?).
Any way you slice it, Adrian Falkor is one to watch, perfectly poised to take both the producing industry and himself to the next level.